The eero Plus subscription is a premium service designed for users who want to extend the capabilities of their eero mesh WiFi systems beyond basic connectivity. Priced at $9.99 per month or $99.99 annually, it consolidates advanced network security, robust parental controls, and several high-tier third-party software subscriptions into a single package. For most households, the core appeal lies in its ability to protect an unlimited number of devices at the network level, including those that cannot run traditional antivirus software.

Understanding eero Plus Pricing and Account Coverage

Before diving into the technical specifications, it is essential to understand the cost structure and how the subscription is applied. The eero Plus subscription currently offers two billing cycles:

  • Monthly Plan: $9.99 per month. This is ideal for users who want to test the service or only need high-level security for a short period.
  • Annual Plan: $99.99 per year. This plan effectively offers two months for free compared to the monthly billing and is the most common choice for long-term eero users.

One of the most significant advantages of eero Plus is its multi-network support. A single subscription covers up to five different eero networks under one account. This is particularly valuable for individuals who manage their primary residence, a secondary vacation home, and perhaps a small office or a relative's network. Instead of paying for five separate security suites, one subscription synchronizes protection across all locations.

Advanced Network Security and Threat Protection

Standard eero systems come with basic security, but eero Plus introduces a sophisticated layer of defense known as Active Threat Protection. This feature functions at the DNS level, acting as a gatekeeper for every packet of data entering or leaving your home network.

Active Threat Protection for Every Connected Device

Traditional security software, like an antivirus, must be installed on each individual laptop or smartphone. However, the modern home is filled with "silent" devices: smart light bulbs, security cameras, Wi-Fi-enabled refrigerators, and smart plugs. These Internet of Things (IoT) devices are notorious for having weak security protocols and are often the easiest targets for hackers.

Active Threat Protection monitors the communication between these devices and the internet. If a smart camera attempts to connect to a known malicious server or a phishing domain, eero Plus blocks the connection instantly. This network-level shield ensures that even the simplest smart device is protected by enterprise-grade security filters.

Ad Blocking Across the Entire Network

Most people are familiar with browser-based ad blockers. The eero Plus ad-blocking feature is different because it works at the network level. By preventing ad-tracking and ad-server requests from ever reaching your devices, it can speed up page load times and reduce data consumption.

While it is remarkably effective at stopping pop-ups and display ads on websites, users should note that it cannot block ads served from the same domain as the content, such as those found within the YouTube app or certain social media platforms. However, for general browsing, it provides a much cleaner experience without the need to install extensions on every family member’s phone and tablet.

Robust Parental Controls and Family Management

For parents, the eero Plus subscription offers tools that go far beyond simple Wi-Fi pausing. It provides granular control over what content is accessible and when.

Granular Content Filtering

In the eero app, you can create individual profiles for each family member and assign their specific devices to that profile. Once assigned, you can apply content filters based on categories. These categories include:

  • Adult Content: Automatically blocks pornography and age-inappropriate sites.
  • Illegal or Harmful Content: Blocks sites associated with gambling, drugs, or violence.
  • Chat and Social Media: Useful for restricting younger children's access to platforms like TikTok or Discord.

The beauty of this system is its persistence. Because the filter is tied to the profile at the router level, a child cannot bypass the restrictions by switching from a laptop to a tablet, as both devices are governed by the same profile rules.

Application Blocking and Scheduling

One of the most praised features in our real-world testing is the ability to block specific applications. If you want to ensure that gaming consoles can only access multiplayer servers during the weekend, or if you want to block YouTube during homework hours, you can toggle these specific apps on or off with a single tap.

Combined with Advanced Scheduling, parents can set "offline hours." For example, a teenager’s profile can be set to automatically lose internet access at 10:00 PM on school nights, while the parents' devices remain fully connected. This automation removes the daily friction of "asking for the devices" and creates a consistent digital routine.

The Bundled Third-Party Professional Services

A major part of the eero Plus value proposition is the inclusion of three professional-grade security applications. If purchased separately, these services would cost significantly more than the eero Plus subscription itself.

1Password Family Plan

eero Plus includes a subscription to 1Password, which is widely considered one of the best password managers on the market. The included plan is typically the Family Plan, allowing up to five family members to have their own private vaults.

  • Security Impact: It encourages the use of unique, complex passwords for every site, which is the single most effective way to prevent account takeovers.
  • Convenience: Features like secure credential sharing (e.g., sharing the Netflix password or the utility bill login with a spouse) make it an essential tool for modern digital households.

Malwarebytes Premium

While eero Plus protects you at home, Malwarebytes Premium protects your devices when you are away. This software provides active scanning for viruses, ransomware, and malware on up to 20 devices (including Windows, macOS, Android, and iOS). This is a crucial second layer of defense for laptops that frequently connect to public Wi-Fi at coffee shops or airports.

Guardian VPN

Privacy is a growing concern for many users. The inclusion of Guardian VPN allows you to encrypt your internet traffic. This prevents your Internet Service Provider (ISP) from tracking your browsing habits and protects your data from being intercepted on unsecured networks. Unlike some free VPNs, Guardian is built with a focus on speed and ease of use directly within the mobile environment.

Advanced Network Insights and Data Tracking

For the data-conscious user or the "home IT manager," eero Plus provides a level of transparency that standard routers lack.

Historical Data Usage

In the standard eero app, you can see real-time data usage. With eero Plus, you gain access to weekly and monthly historical data. You can see exactly which device is the "bandwidth hog" in your house. If your internet is feeling sluggish, a quick look at the historical usage might reveal that a game console was downloading a 100GB update in the background or that a cloud backup service was running during peak hours.

Remote Network Management and DDNS

For advanced users who host their own servers or use Network Attached Storage (NAS), eero Plus provides Dynamic DNS (DDNS). This assigns a consistent, easy-to-remember hostname to your home network, even if your ISP changes your IP address. This makes it much easier to access your home security cameras or files while traveling without needing to memorize complex strings of numbers.

Keeping You Online: Internet Backup and eero Signal

Internet outages are more than an inconvenience for those who work from home; they are a loss of productivity. eero Plus introduces two features to combat this.

eero Internet Backup

This feature allows you to designate a secondary source of internet, such as a mobile hotspot or a neighbor’s Wi-Fi (with permission), as a failover. When your primary wired internet goes down, eero automatically switches the entire mesh network over to the backup source. This ensures that your smart home remains functional and your work laptop stays connected to the VPN without you having to manually re-configure every device in the house.

eero Signal (Cellular Backup)

In certain regions and with specific hardware (Wi-Fi 6 models and later), eero Plus may include access to eero Signal. This provides a dedicated cellular backup for the network. It is designed to step in automatically, providing a seamless transition so that video calls or streaming sessions are not interrupted when the local ISP experiences a "hiccup."

Is the eero Plus Subscription Worth the Cost?

To determine if eero Plus is worth $99.99 a year, we must look at the "Value Math." If you were to purchase the bundled services individually, the costs would look something like this:

  1. 1Password Family: ~$60 per year.
  2. Malwarebytes Premium (Multi-device): ~$40 - $60 per year.
  3. Guardian VPN: ~$60 - $100 per year.
  4. Network-level security/Parental Controls: Competitors often charge $30 - $50 per year for similar features.

Total Standalone Value: Over $200 per year.

If you are already paying for a password manager or a VPN, switching to the eero Plus bundle can actually save you money while adding the benefits of network-level security and parental controls.

Who Should Subscribe?

  • Families with Children: The ability to filter content and block apps like TikTok or YouTube per profile is invaluable.
  • Smart Home Enthusiasts: If you have more than 10-15 IoT devices, the Active Threat Protection is the most efficient way to secure them.
  • Remote Workers: The Internet Backup feature and the included VPN provide the reliability and security needed for professional environments.
  • The "One-Stop-Shop" User: If you want a single bill for your Wi-Fi, antivirus, password manager, and VPN, this is the most streamlined solution.

Who Can Skip It?

  • Advanced Tech Users: If you already run a Pi-hole for ad blocking, use Bitwarden for passwords, and have a custom WireGuard VPN setup, you may find the eero Plus features redundant.
  • Single-Device Users: If you only have a smartphone and a laptop, and no smart home gear, the standard security updates included with your eero for free are likely sufficient.
  • Users in Bridge Mode: This is a critical technical limitation. If you use your eero in "Bridge Mode" (connecting it to another existing router), many of the eero Plus features—including DNS filtering, historical data, and Internet Backup—will not function.

How to Get the Most Out of Your Subscription

If you decide to subscribe, follow these steps to maximize your value:

  1. Set Up Profiles Immediately: Do not just block ads for the whole network. Create profiles for "Work," "Kids," and "Guests" to customize the security levels.
  2. Activate the Third-Party Apps: Many users pay for eero Plus but forget to claim their 1Password and Malwarebytes accounts. These are managed through a specific portal in the eero app.
  3. Review Weekly Reports: Use the data insights to identify old devices that are still connected and consuming bandwidth, and remove them to optimize your mesh performance.
  4. Test Your Backup: Set up eero Internet Backup with your phone's hotspot now, so you aren't scrambling to figure it out when your internet actually fails during an important meeting.

Summary of eero Plus Benefits

In summary, eero Plus transforms a standard mesh router into a comprehensive security hub. It offers:

  • Peace of Mind: Through automated threat blocking and identity theft insurance.
  • Control: For parents through granular app and content management.
  • Financial Value: By bundling $200+ worth of software into a $99.99 annual fee.
  • Reliability: With failover internet options to keep your home or office connected 24/7.

While not everyone needs the "Plus" version of their Wi-Fi, for the average modern household with dozens of connected devices and children, it represents one of the most cost-effective ways to manage a digital home.

Frequently Asked Questions about eero Plus

What happens to my data if I cancel eero Plus?

If you cancel your subscription, your eero system will revert to the standard free features. You will lose access to historical data, active threat blocking, and parental filters. Your third-party subscriptions (1Password, etc.) will also expire at the end of the billing cycle unless you pay those companies directly.

Does eero Plus work with all eero models?

Yes, eero Plus is compatible with all eero models. However, certain advanced features like "eero Signal" or specific high-speed failover options may require Wi-Fi 6, 6E, or Max 7 hardware to function at peak performance.

Can I try eero Plus for free?

eero frequently offers a 30-day free trial for new customers. You can typically find this offer within the eero mobile app under the "Discover" tab after you have completed the initial setup of your hardware.

Is my network still safe without the subscription?

Yes. Every eero system receives automatic security and firmware updates to protect against the latest vulnerabilities. eero Plus is an extra layer of proactive protection, but the basic system is still highly secure compared to many standard ISP-provided routers.

Can eero Plus block ads on my smart TV?

It can block many of the tracking and display ads that smart TVs use. However, like YouTube, many streaming services embed their ads directly into the video stream, which DNS-level blocking cannot easily separate. It will, however, prevent the TV from communicating with many third-party data-harvesting servers.